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From office-supply store to the business expert.
Winning campaign of the Zimmerman Advertising InfuZion Competition of 2017.
Office Depot: Project
Ask: Create a sub-brand of Office Depot that appeals to millennials
Millennial Trends:
Master of tons: Millennials juggle multiple jobs rather than choosing one career path
- 44% of millennials have a "side-gig"
Flocking: Rather than putting down roots, millennials are chasing opportunity
- 40% of moves are because of new jobs
Boomerang Generation: Millennials are going back to live at home after college
- 51% of people who lived at home as adults are millennials
Office Depot: Welcome
Strategy: OfficeDepot brings
success within reach
Insight: Millennials are motivated to succeed, but achieving success can be made easier
Media Plan
Introducing...
AXIS
The mobile app that combines six services onto one platform. Perfect for young startups or small business owners ready to take the next step.
Team Chrysalis:
Hanna Bae - Media Planner
Janardan Bautista - Art Director
Nicole Newman - Copywriter
Sharon Raps - Strategist
Christina Fuentes - Research
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